
Health Communications
Short Course

Course Overview
The Health Communications Short Course is focused on the fundamental practices and emerging topics affecting health communicators statewide in North Carolina. Each virtual session provides an opportunity to hear from communications experts, share resources, and network among other public health departments.
Connect with colleagues and presenters around timely topics and resources to communicate effectively in a rapidly changing public health environment. Whether you're an experienced health communicator or new to health communications, all governmental public health staff in North Carolina are welcome to join this course.
Course Details
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This course is offered twice annually in the Spring and Fall
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Four 1-hour synchronous sessions, each Wednesday of the month from 12-1pm
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Participants are expected to attend all four sessions and will earn a completion award from North Carolina Institute for Public Health
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Facilitated by Dr. Ameena Batada and Martha Anne Sperandio, MPH
Past Session Topics Included:
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Communication Framing & Impact
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Engaged Health Communications
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Media Engagement & Promotion
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Implementing Communication Campaigns
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Asset-based framing and language
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Storytelling
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Data visualization
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Media Advocacy
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Methods for identifying appropriate health communications approaches
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Social media approaches and metrics
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Strategic messaging
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Health literacy
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Countering mis/disinformation
Questions?
​Please contact Martha Anne Sperandio at masperandio@unc.edu.
